There are many failed websites out there in cyberspace. The key to any successful website is the web design. Be sure your website has a great web design to get noticed and keep people coming back.
Image via CrunchBase
Have a cleanly designed website. The first page that loads needs to load quickly. A ton of pictures or graphics on the first page will only cause it to load slowly. People are fickle and they want things fast. It is said that a person decides whether to stay on a website within the first five to ten seconds of landing on it. Loading time is also one of the components of Google’s new standards so a slow loading page can cost you in the search engine game.
Good content does trump a good design. Be sure the key information is easily displayed and readers do not have to scroll down the page to see if the information they are looking for is there. Users want to know they are in the right place fast and if they think they aren’t, your page will be in for lots of bounces.
Be certain it is easy to navigate page to page. Web design is simple. You may hold a master’s degree in HTML but a first time user that lands on your page will become easily confused and bounce right to the next one if it’s hard to understand. The page should be user friendly for all users.
There are over a million websites out there in cyberspace. Use good web design tactics to get your site noticed!